Your water footprint is the amount of water you consume in your daily life, including the water used to grow the food you eat, to produce the energy you use and for all of the products in your daily life – your books, music, house, car, furniture and the clothes you wear. On a daily basis, we contribute to the consumption of large quantities of water when buying products such as food, paper, cotton and biofuel. This way, we indirectly affect water resources throughout the world.

By measuring water footprints, we can get a clear picture of how much water we use individually and as a society, in the same way that carbon footprints measure contributions to climate change.